The company started out as a project-focused organization, capitalizing on technology developed for the DoD during the Iraq war.  Revenue was slow in coming and no two projects were alike.

Brainware Partners engaged the organization, providing EVP Sales personnel and the Chief Operating Officer.  Given the company’s development in asset-tracking software, Brainware Partners developed a product strategy for a SaaS-based product with up-sell opportunities to additional features.  In addition, Brainware Partners secured several wireless carriers to white-label the software and market it to their customers.

However, over time, that market became saturated and commoditized.  Brainware Partners worked with the company to enter the ELD marketplace.  Given the financial situation, it was neither prudent nor feasible to hire a direct sales force to fleets, so Brainware Partners developed a channel sales plan and ultimately signed up more than 80 resellers.  Moreover, Brainware Partners developed contracts, support materials, videos, documentation and quite a bit more.  In addition, Brainware Partners established a product support organization and developed a Tier 1 call center.

Together, this provided superior support to the resellers.  Brand name recognition was developed and enhanced by Brainware Partners’ working with Sirius/XM to sponsor popular radio shows on their trucker channel (Road Dog Channel 146), reaching over 1 million drivers.  In addition, Brainware Partners had the company sponsor call-in shows about the complex ELD rules.  Brainware Partners also wrote all ad copy and worked with the company to obtain a list of reseller candidates for email and webinar programs, some 500 names in all.